Faq
Here you'll find answers to the most frequently asked questions about our services, our support and the way we work.
[ FAQ ]
Your questions, our answers
01.What is your approach to Meta advertising (Facebook & Instagram Ads)?
Nous adoptons une approche ROI-First (Return on Investment First). Cela signifie que chaque dollar dépensé en publicité doit générer un impact mesurable.
- Advanced Segmentation to target the most qualified audiences.
- Continuous Optimization: A/B testing, bid adjustments, scalability.
- Retargeting & Lookalike Audiences to maximize conversion.
- Use of Facebook Pixel & Conversion API for precise performance tracking.
02. How long does it take to see results?
Le délai dépend de plusieurs facteurs, mais voici une estimation générale :
- Learning Phase (1 to 2 weeks): Meta & Google Ads have an algorithm that optimizes campaigns over time.
- First Results (3 to 6 weeks): Adjusting audiences, messages, and optimizing ad creatives.
- Scaling and Optimized ROI (3 months and beyond): After validating the most profitable campaigns, we gradually increase the ad budget to maximize profitability.
03. What's the right budget for high-performance campaigns?
The recommended budget varies depending on your objectives and industry.
- Small Business / Initial Test: Starting from $2,000/month to test the market.
- E-commerce & SaaS: Recommended budget $5,000 – $15,000/month for gradual scaling.
- Large Brands & Established Companies: $20,000 and above to dominate a competitive market.
- In general, we recommend a budget of 10 to 20% of the desired revenue for aggressive growth.
04. What types of companies do you support?
We primarily work with:
- E-commerce & D2C (brands looking to increase online sales)
- SaaS & Tech Startups (lead generation and recurring subscriptions)
- B2B Services & Consultants (prospect acquisition and funnel automation)
- Retail & Franchises (omnichannel growth, drive-to-store & in-store conversion)
05. What if my campaign doesn't work?
Our strategies always include a continuous optimization plan to quickly adjust campaigns.
- KPI analysis: CTR, CPM, CPC, conversion rate, ROAS.
- A/B testing and adjustments on audiences, creatives, and ad messaging.
- Conversion funnel optimization if the issue lies with the website or the offer.
- Budget reallocation towards the most profitable segments.
06. Do you offer support beyond paid advertising?
Yes! In addition to Meta, Google & TikTok Ads campaigns, we offer:
- Conversion funnel optimization (CRO)
- CRM Email Marketing Automation (HubSpot, ActiveCampaign, Klaviyo…)
- Complete digital strategy (SEO, branding, content marketing…)
07. How long does a collaboration with Nova Scaling last?
We offer a no-commitment collaboration.
- Initial phase: Audit and campaign setup (4 to 6 weeks).
- Continuous optimization: Weekly monitoring and monthly adjustments.
- Scaling & growth: Strategy adaptation to maximize ROAS.
08. What tools do you use to manage and analyze campaigns?
We use advanced solutions for precise management and optimization:
- Meta Business Manager, Google Ads Manager, TikTok Ads Manager (advertising campaign management)
- Google Analytics, Supermetrics, Looker Studio (advanced reporting & data visualization)
- HubSpot, ActiveCampaign, Salesforce (CRM & customer journey automation)
09. What results can I expect from Nova Scaling?
Here is an average of the results achieved by our clients after optimization:
- ROAS multiplied by 2 to 5 after 3 months.
- Cost per lead reduced by 30% thanks to better segmentation.
- Client website conversion rates increased by 25 to 50% thanks to funnel optimization.
10. Can I test Nova Scaling without obligation?
Yes, we offer a free audit of your campaigns before any collaboration.
11. Do you work exclusively with Canadian companies?
We support businesses in Canada, the United States, and Europe.
12. How can I track the performance of my campaigns transparently?
We provide:
- Access to a real-time dashboard (Google Data Studio).
- Weekly and monthly reports with detailed insights.
- Regular strategic meetings to adjust campaigns.
13. Can I manage my own campaigns after your support?
Yes, we offer training and skills transfer sessions.
14. How is Nova Scaling different from other agencies?
- ROI-first specialization: No unnecessary campaigns, everything is focused on profitability.
- Comprehensive approach: Advertising, CRO, CRM, Data, Scaling.
- Custom strategy & continuous optimization.
- Transparency and advanced tracking of performance.
15. How do I get started with Nova Scaling?
- Book a free audit.
- We analyze your campaigns & acquisition funnel.
- Implement the strategy & launch the campaigns.